Celebrating the journey of Canadian musicians

FACTOR

Live action
Economy

Editing

Motion Graphics

Music/Sound

The Foundation on Assisting Canadian Talent on Recordings (FACTOR) wanted to create story-driven content to highlight the foundation's tangible impact on Canadian musicians. Sandbox has crafted multiple video projects to support FACTOR in their mission, including:

1) A mini documentary that we called ‘Success Stories’ in order to share personal narratives of artists whose careers flourished with FACTOR funding. The doc explores the foundation's purpose, achievements, and contributions to the Canadian music landscape. 

2) Annual Report Videos in which we transformed raw data into an engaging audio-visual narrative, making key insights from the annual report accessible and shareable. 

3) Publicity videos where quick, engaging clips and remixed songs by FACTOR-funded artists covered various topics such as recapping the year, following bands on tour, and setting the scene for the JUNO Awards Gala itself.

Integrating video into their web presence, and premiering new video content at events the JUNO Awards Gala, allowed FACTOR’s reach to expand and grow, reaching key industry figures and important stakeholders. They brought FACTOR's accomplishments to the fore, showcasing its role in inspiring and supporting Canadian talent, and making waves with a broader audience through social media. These projects pushed us to deliver cinematic-quality content tailored for wide web distribution, and demonstrated FACTOR's incredible impact on the Canadian music industry.

CREDITS

Executive Producer: Boaz Beeri

Main Video Editor/Sound Designer: Madelaine Rumball

Additional Video Editor: Alex Booth

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