Hosted on the LiUNA 506 Journeys web platform we developed, these videos not only serve as standalone marketing tools – but also support the broader content on the platform. The dynamic, visually engaging storytelling brings the trades to life, showcasing the diversity of workers and the hands-on experience that comes with a career in construction. By giving viewers an inside look at the trades, we aim to inspire the next generation of apprentices and help fill critical skill gaps in the industry.