We created a digital and mobile-friendly outreach and recruitment platform that provides key information about apprenticeship training, career paths and benefits in six construction trades covered by the 506 chapter of the Labourers’ International Union of North America (LiUNA). Youth and adults interested in starting a career in the trades can explore short, visually powerful, videos depicting the journeys and “day in the life” of real workers in the 6 trades in their work environment, allowing prospective apprentices to discover what the works looks like and hear what people in the job say about their work. Users can also navigate to access interactive data visualization tools that explain in a clear manner the steps to becoming an apprentice in each trade and the wage and retirement benefits they can expect.

Client

LiUNA! Local 506

Services

UX/UI design, Graphic design, UX copywriting, Web development, Scriptwriting, Story editing, Filming, Editing, Sound/music

Credits