Showcasing UA's commitment to a diverse and skilled workforce

United Association

Live action
Skills development and work

Scriptwriting

Story Editing

Filming

Interviews

Editing

Sound/Music Design

In partnership with the United Association of Canada, Sandbox created a powerful four-part video series that highlights the organization's dedication to building a robust, diverse skilled trades workforce. Carefully designed with a unique aesthetic, each video worked to convey UA’s mission, values, and impact. These videos, ranging from emotional to empowering, provided a compelling narrative for both the Annual UA Convention and other ongoing promotional efforts. The videos reflect the pride and determination of UA’s members, reinforcing the strength of their collective work.

Man standing on scaffolding holding a pipe

The videos cover crucial topics that demonstrate the breadth and depth of the United Association’s efforts. Making a Life tells the heartfelt story of how the work of labourers creates the foundation for families to thrive, while Genius is Built highlights the power of collaboration and innovation in shaping the future. Essential showcases the perseverance of workers during 2019’s worldwide pandemic, emphasizing their role as essential frontline contributors. Finally, A Place for Everybody shines a light on the UA’s dedication to promoting diversity and inclusion within the trades, highlighting the ongoing efforts to bring more women, Indigenous people, and minorities into these vital roles.

In addition to the video series, we developed social media cut-downs of the original videos, reformatted for vertical video platforms like Instagram and TikTok, as well as still imagery for various social media channels. These assets helped extend the reach of the videos, ensuring that the powerful stories of the United Association's work were shared widely – engaging not only UA members and leadership, but also the broader public. This strategic approach amplified the UA’s message and furthered its mission to build a more inclusive and skilled workforce for the future.

UA member wearing a white hard hat and safety vest with UA logos on them

CREDITS

Executive Producer: Boaz Beeri

Content Producer: Laura Ann Fox

Cinematographer: Mark Klassen

Sr. Video Editor/Sound Designer: Dylan Butler

UP NEXT

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LiUNA 506: We Built This