The videos cover crucial topics that demonstrate the breadth and depth of the United Association’s efforts. Making a Life tells the heartfelt story of how the work of labourers creates the foundation for families to thrive, while Genius is Built highlights the power of collaboration and innovation in shaping the future. Essential showcases the perseverance of workers during 2019’s worldwide pandemic, emphasizing their role as essential frontline contributors. Finally, A Place for Everybody shines a light on the UA’s dedication to promoting diversity and inclusion within the trades, highlighting the ongoing efforts to bring more women, Indigenous people, and minorities into these vital roles.